Mobile Game - Publishing and Marketing strategy

For today we have a lot of mobile devices on the market with preinstalled operation systems from such wellknown vendors like Apple and Google. Mobile device is a part of our life - communication in social networks, sending emails, reading books, listening music, watching movies and a lot more. Mobile games is also part of our life. Having some free time we like to play games, share our experience with friends, just have a fun.

But let's take a look on mobile games from another side, from side of people who develope this games and publish on the market.

Mobile game development is an iterative and continuous process which consists of several parts:

Development - implementation of idea (nice graphic, sound, game engine).

Publishing - deployment to the market (Apple Store, Google Market, Amazon Appstore, GetJar).

Marketing - promoting in the Internet.

We've tried to put all components of mobile game development process in one place and as a result designed high level Mobile Game - Publishing and Marketing strategy.

The key elements of this strategy are following:

- prepare shippable product (application and publishing resources).

- associate your account with advertising services - AdMob and AdSense.

- integrate advertisment into the mobile game/application.

- register developer account in the Apple Store, Google Market, etc.

- create official site or blog, page in social networks with references on the game/application.

- publish game/application to the market.

- continuously check statistic, monitor trends, read comments and feedbacks.

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