Friday, April 27, 2012

Mobile Game - Publishing and Marketing strategy

For today we have a lot of mobile devices on the market with preinstalled operation systems from such wellknown vendors like Apple and Google. Mobile device is a part of our life - communication in social networks, sending emails, reading books, listening music, watching movies and a lot more. Mobile games is also part of our life. Having some free time we like to play games, share our experience with friends, just have a fun.
But let's take a look on mobile games from another side, from side of people who develope this games and publish on the market.

Mobile game development is an iterative and continuous process which consists of several parts:
Development - implementation of idea (nice graphic, sound, game engine).
Marketing - promoting in the Internet.

We've tried to put all components of mobile game development process in one place and as a result designed high level Mobile Game - Publishing and Marketing strategy.

The key elements of this strategy are following:
- prepare shippable product (application and publishing resources).
- associate your account with advertising services - AdMob and AdSense.
- integrate advertisment into the mobile game/application.
- register developer account in the Apple Store, Google Market, etc.
- create official site or blog, page in social networks with references on the game/application.
- publish game/application to the market.
- continuously check statistic, monitor trends, read comments and feedbacks.

You can share your thoughts below.

8 comments:

  1. Nice and informative strategy share by the author for mobile game developers with different platforms. Its very useful to beginners programmer.

    Source=Asset Mobile LLC

    ReplyDelete
  2. All the key elements of this strategy that you have posted were all good. It is really important that we have all the good components when doing the mobile development to be able to make it as an easy process.

    Unity3d Game developer in florida | Florida game developer studio

    ReplyDelete
  3. Interesting blog. It would be great if you can provide more details about it. Thanks you.

    game app developer

    ReplyDelete
  4. Hello, blog spot neigbor!
    I like puzzle and brain games.
    I used to play it. I used to play mini games actually.
    time killing games.
    This is my taste.
    I looked around and liked your mini game blog.
    Try to visit my blog. This is my blog with passion.
    I would like to introduce good mini games.
    I think, Still there aren't many internet users look carefully and enjoy all the games.

    http://payworthiest.blogspot.com

    you can leave comment about your game on my blog and explain about your games.
    so that I can play it and post about it on my blog.

    ReplyDelete
  5. Well having such a wonderful ideas that will help us to learn some things new.
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    ReplyDelete
  6. Ideas are good, it will be helpful to learn some things new, keep it up.
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    ReplyDelete
  7. This is a very nice post. I liked it. If anyone want to do some fun then he will definitely fun with that.
    Find more here.

    ReplyDelete
  8. All the key elements of this strategy were really good. It's very important to have reliable skd to monetize your app as well. And you're right mentioning Admob. What you didn't mention was globalhop sdk which can work together with any other sdk and boost your income. That's what most of the people doesn't know

    ReplyDelete